What Predicts Behavioral Intention in Eco-Friendly Hotels? The Roles of Tourist’s Perceived Value and Satisfaction: A Case Study of Thailand

Currently, the hospitality industry is related to environmental issues, generating both positive and negative impacts for earth. Tourists are interested in staying spending money hotels that care about environment. Based on previous research hotel industry, empirical studies showed a relationship between perceived value tourist satisfaction general. Consequentially, this study aimed empirically investigate eco-friendly (EFPV), (TS) behavioral intention revisit (BIVE) Thailand. Data was collected from tourists who used stay an This investigated mediation of TS EFPV BIVE. Accordingly, method employed structural equation modeling (SEM) appraise hypotheses. The results significant influences EFPV, Moreover, had direct Additionally, partially mediates Regarding finding, theoretical practical implications enhancing promoting toward increasing BIVE proposed study.